We Find What
Africa Is Missing.

Gaps is the data team of Base Labs Africa.

We study markets, companies, cities, industries, and systems to understand what is growing, what is broken, and what should exist next.

Gaps Africa
Who we’re looking for

Curious Minds. Clear Thinkers.

We are building a small team of people who see what others miss.

You are curious, independent, and serious about finding evidence before forming an opinion.

Researchers

You know how to follow a question. You can find reliable information, test assumptions, and explain what matters.

Research and inquiry

Analysts

You can make sense of messy data, spot patterns, question bad numbers, and turn signals into useful conclusions.

Patterns in messy data

Builders

You can turn a useful insight into a dataset, tool, map, prototype, workflow, or experiment worth testing.

Building from insight

Field Observers

You care about how things work in real life. You speak to people, verify what exists, and see what public data cannot show.

Seeing what data cannot show
Unseen operational work inside a growing business
What you’d be doing

Find Problems Worth Solving.

We start with a question that matters to Base Labs.

Then we collect evidence, make sense of it, and turn what we learn into a clear next move.

Follow the signals

Track companies, markets, customers, prices, locations, industries, and changes that point to overlooked gaps.

Following market signals

Build the evidence

Research public sources, speak to operators, organise data, and verify what is actually happening on the ground.

Building evidence

Find the opportunity

Identify where demand, supply, infrastructure, trust, or information does not match.

Finding opportunity

Shape the next move

Turn evidence into a thesis: what Base Labs should test, build, improve, partner on, or leave alone.

Shaping the next move
A modern workspace built for clear thinking
Our mission

Build What Africa Actually Needs.

Most companies begin with an idea and look for proof.

We want Base Labs to begin with evidence: real markets, real people, and real gaps worth solving.

Gaps helps Base Labs see where opportunity is hiding: in growing cities, underserved industries, broken systems, and everyday workarounds.

We study the gaps before we build the solutions.

Some findings become research. Some become experiments. Some become products, services, partnerships, or new ventures.

  • Evidence before assumptions
  • Questions before solutions
  • Real-world signals before hype
  • Better decisions before bigger teams
  • Long-term insight that compounds
A company beyond improvisation

Africa Has Gaps. Help Us Find Them.

Gaps is building a team of researchers, analysts, builders, and field observers who want to help Base Labs discover what to build next.